It is regional rural bank launched on 12th January 2006 in Assam with headquarters located in Guwahati. It is one of the leading banks in Assam with 413 branches across 31 districts throughout the state. In order to provide more service to the customers, the bank has started SMS and missed call balance enquiry services to the customers so that they can avail the benefits of the bank.
SMS Balance enquiry
Previously for checking the balance in the account, they need to visit the bank and update the details in the passbook which is a tough job. Also, this involves a lot of time for doing the job for both customers and the employees. By avoiding it the customers can fetch their balance by sending an SMS. They need to enter BAL<Account number> and send this to 9555244442. By doing this they can get the balance that the available in the account.
Missed call service for the balance enquiry
Customers can also check their balance by giving a missed call. All that is required they need to register their mobile number with the bank and give a missed call via that number. The missed call is given to 9555244442 and the bank will revert back with the balance in the account.
This saves a lot of time for the customers and they can spend this time in other works. The bank can also add customer value and make the customers more satisfied. Things like giving a missed call or sending SMS is very easy to fetch the details regarding the balance in the account. This can also avoid the long queues at the ATM. This service is free of cost and is available 24X7 and this makes customers to use this service at any point in the day. Customers can also get all the recent updates in the bank and they can avail the benefits more easily.
However, the customers need to have a unique mobile number for availing the offer as multiple phone numbers cannot workout in this case. Technology needs to be used properly rather than misguided. Customer can also get the mini statement in the SMS form to makes the customers more convenient. Thus the bank provides all the modern facilities to the customers and make the work for them simple and easy. This also reduces the excess burden on the bank.